Researched Logos
This was the first logo we found. We felt this logo was effective as it is clear straight away that the company produce horror films. We wanted to show through our production logo that we were producing a horror film- in this example you can tell through the dark colours and font used for the writing.
We liked this logo as the words are in a different layout to most which sparks interest. This logo again uses dark colours and incorporates the image of an opening door- a generic horror feature in films. This shows an effective link between the production logo and horror films.
The reason this logo stood out to us is because although it is simple, the font choice, 3D effect and colours all associate with a horror genre.
To create our production logo we used the programme Motion. The different Logos we researched gave us a range of different ideas which lead us to experiment with making a few versions before deciding on our favourite one:
After we decided that our first logo wasn't best fitting to our film genre we changed the name of our company as the meaning fits with our film- sinister and ghostly. We chose to add a fog effect below the writing as we felt it added an eerie element to the logo.
After deciding this was the name we wanted to use we played around with different effects for the font and found a 3D look that worked well. We thought that the fog overpowered the writing so chose to decrease the size, so that the company name is the prominent component of our logo.
Our Logos
This was our first logo name and style that we created, but we later decided to change the name to better fit our film. With this logo we liked the font of the writing but decided that maybe a different font would be better for our horror film.
After we decided that our first logo wasn't best fitting to our film genre we changed the name of our company as the meaning fits with our film- sinister and ghostly. We chose to add a fog effect below the writing as we felt it added an eerie element to the logo.
After deciding this was the name we wanted to use we played around with different effects for the font and found a 3D look that worked well. We thought that the fog overpowered the writing so chose to decrease the size, so that the company name is the prominent component of our logo.
Evaluation of our Logos
The original logo we came up with was named 'Blue Moon Productions' because we thought it sounded professional and authentic, we also felt it would be fairly simple to match an image with the name- a blue coloured moon. However we later decided to change the name as it didn't effectively portray the genre of the film, horror, which we feel is important.
By our second logo we had decided on the name 'Eldritch Studios'. Eldritch means sinister or ghostly which immediately demonstrates the genre of the films that the studios will produce. We paired the writing with an image of fog as it mirrors a ghostly figure; we also decided to change the font of the writing. By our third attempt we added a 3D effect to the writing as we felt it was missing something and decreased the size of the fog. For our final logo we chose to keep the name 'Eldritch Studios' but changed all the other elements.
OUR FINAL DESIGN
This is our final design. After creating our previous logos we still felt something was missing so played around with different background effects. We chose this background because it included the fog which we previously liked but in an adapted way. Also we changed the font of our title to a more suited choice. We then carried on to add audio to our Production Logo called 'Creepy music box' as it matches with the theme of our production logo. Overall although creating our production logo has been a long process we feel it has been helpful to experiment with different ideas in order to reach our final goal. It also helped us familiarise ourselves with the program Motion.
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